Blog
Centella Asiatica vs Heartleaf
Centella asiatica (Cica) and Houttuynia cordata (Heartleaf) have been used as traditional remedies in Asia for centuries. Their healing properties have made them popular botanical ingredients in skincare products, especially...
Centella Asiatica vs Heartleaf
Centella asiatica (Cica) and Houttuynia cordata (Heartleaf) have been used as traditional remedies in Asia for centuries. Their healing properties have made them popular botanical ingredients in skincare products, especially...
Brand Story: Purito Seoul
Purito Seoul, is a contemporary Korean skincare brand dedicated to creating delightful, sensory experiences inspired by Korean ingredients, culture, and the vibrant city of Seoul. Founded in 2017 by High...
Brand Story: Purito Seoul
Purito Seoul, is a contemporary Korean skincare brand dedicated to creating delightful, sensory experiences inspired by Korean ingredients, culture, and the vibrant city of Seoul. Founded in 2017 by High...
Brand Story: numbuzin
Launched in 2019 by Benow, a beauty startup founded in 2018, numbuzin is a Korean skincare brand that has quickly expanded its product line and become one of the most...
Brand Story: numbuzin
Launched in 2019 by Benow, a beauty startup founded in 2018, numbuzin is a Korean skincare brand that has quickly expanded its product line and become one of the most...
What is Sebum? Is Sebum Good or Bad?
Is sebum all that bad? We've been led to believe that an oil-free existence is the holy grail of skincare. But is completely eradicating sebum from our skin actually beneficial?...
What is Sebum? Is Sebum Good or Bad?
Is sebum all that bad? We've been led to believe that an oil-free existence is the holy grail of skincare. But is completely eradicating sebum from our skin actually beneficial?...
What is Heartleaf? Is it Good for My Skin?
What is Heartleaf? Heartleaf, scientifically known as Houttuynia cordata, is a distinctive plant that has emerged as one of K-beauty's most celebrated ingredients. Named for its characteristic heart-shaped leaves, this...
What is Heartleaf? Is it Good for My Skin?
What is Heartleaf? Heartleaf, scientifically known as Houttuynia cordata, is a distinctive plant that has emerged as one of K-beauty's most celebrated ingredients. Named for its characteristic heart-shaped leaves, this...
Slugging
We know—it sounds gross. You would think that the skincare world would agree upon a much more pleasant term for a practice that leaves your skin happy and hydrated. Don’t...
Slugging
We know—it sounds gross. You would think that the skincare world would agree upon a much more pleasant term for a practice that leaves your skin happy and hydrated. Don’t...